The first objective of any business is to establish a company web site that acts as an electronic brochure. This gives basic information about the company as a number of static HTML web pages. This requires the services of a graphics designer who builds an attractive collection of hyper-linked pages of text and images. Considerable effort is also spent on ensuring the site appears high on the listings of search engines – to attract visitors, or “web hits”. Many businesses now obtain a large proportion of their new business contacts through their web sites.

However once you have established a contact you should obtain their details, and place them on your mailing list. Simple response forms are easy to create using Microsoft front-page, however better solutions are possible by integrating web pages with an underlying database.

Examples of interactive sites implemented by Anderson Software are: www.netrecruit.biz and www.blitz-uk.co.uk.

The next level of sophistication allows visitors to your site to view a catalogue of products (including text and images), linked to an electronic order form. For example see: www.homesteamsauna.com. This technology uses VBscript ASP (Active Server Pages), linked to an underlying SQL server database.

Anderson software have developed a simple method to allow such sites to link directly to the underlying finance system, such that orders placed on the web site are automatically transferred into the office system ready for processing in the normal way. This eliminates re-keying errors, and saves administration costs. Such integrated eCommerce solutions can be created at a fraction of the cost of competing solutions.

Read about bespoke Intranet and Web Software development.
Integrating eBusiness systems over the Internet.
Should you need it, we also have experience with Microsoft Commerce Server, and Microsoft Content Management Server.

Anderson Software Home. 01908 236807.